International and Intercultural Public Relations: A Campaign Case Approach

By Michael G. Parkinson

International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0205375200
• ISBN13: 9780205375202
• Release Date: July 2005
• Publisher: Pearson
• Length: 408 Pages
• Weight: 0.15 lbs.
• Dimensions: 9.1" x 0.9" x 7.1"