International and Cross-cultural Marketing

By Naresh K. Malhotra and Vibrant Publishers

Book Overview

Understand Global Markets & Cultural Influences on Consumer Behavior

International and Cross-Cultural Marketing by Naresh Malhotra explores the complexities of marketing across borders and how cultural differences impact consumer behavior, branding, and market entry strategies. This volume in the Legend in Marketing series provides a deep dive into global marketing theories, international business strategies, and cross-cultural consumer insights, helping professionals navigate today's interconnected economy.

This book examines global market segmentation, cultural adaptation of products, international branding, and emerging trends in digital globalization. Readers will gain a strong foundation in understanding how socioeconomic, political, and technological factors shape international marketing strategies.

Ideal for marketing executives, business leaders, international trade professionals, and researchers, this book equips readers with data-driven insights and frameworks for expanding into foreign markets while maintaining brand authenticity.

Master the art of global marketing-get your copy today

• Format: Hardcover
• Language: English
• ISBN: 1636514324
• ISBN13: 9781636514321
• Release Date: March 2025
• Publisher: Vibrant Publishers
• Length: 422 Pages
• Weight: 1.61 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"