International & Global Marketing: Concepts and Cases

Bys: John L. Graham and Taylor W. Meloan

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• Format: Paperback
• Language: English
• ISBN: 0256218943
• ISBN13: 9780256218947
• Release Date: July 1997
• Publisher: Richard d Irwin
• Length: 464 Pages
• Weight: 1.54 lbs.
• Dimensions: 9.5" x 0.8" x 7.3"

Customer Reviews

Stimulating reading for new exporters.

A very interesting collection of papers, articles and case studies on international marketing and how it affects a domestic business organization. We have recommended it to our clients and they have responded favorably. The word "stimulating" was used most often to describe the content. The most common negative comments, although few, were about the types of companies discussed. They wished that there were more examples of how small companies became successful exporters.