Internal Marketing: Theories, Perspectives, and Stakeholders

By David M. Brown and David M Brown

Book Overview

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.

• Format: Paperback
• Language: English
• ISBN: 0367532972
• ISBN13: 9780367532970
• Release Date: April 2022
• Publisher: Routledge
• Length: 146 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"