Internal Marketing: Directions for Management

By Richard Varey

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.

• Format: Paperback
• Language: English
• ISBN: 0415213185
• ISBN13: 9780415213189
• Release Date: August 2000
• Publisher: Routledge
• Length: 330 Pages
• Weight: 1.17 lbs.
• Dimensions: 1.0" x 6.2" x 9.2"