Internal Marketing: Directions for Management

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:

* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.

Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

• Format: Paperback
• Language: English
• ISBN: 0415213185
• ISBN13: 9780415213189
• Release Date: August 2000
• Publisher: Routledge
• Length: 330 Pages
• Weight: 1.17 lbs.
• Dimensions: 1.0" x 6.2" x 9.2"