Internal Marketing: Another Approach to Marketing for Growth

by Tatsuya Kimura

Book Overview

Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers - an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings.

This...

• Format: Paperback
• Language: English
• ISBN: 0367350653
• ISBN13: 9780367350659
• Release Date: June 2019
• Publisher: Routledge
• Length: 230 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.0" x 9.1"