Internal Marketing and Strategy Implementation

By: Nikbin, Davoud

The importance of internal marketing has become one of the main concerns for many organizations, especially in service sector. The major aim of internal marketing is to ensure that employees feel that... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843370117
• ISBN13: 9783843370110
• Release Date: November 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 144 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"