Internal Branding: A How-To Guide

By Nina MacLaverty and Hugh Oddie

What is Internal Branding - a How-To Guide about? - Companies which have a strong internal brand are more profitable and successful - This workbook is a practical, concise "how-to" for Internal Branding. It will appeal to all levels of employees, from the most senior officers down - Employees are crucial in delivering the required customer experience which is dependent on the effectiveness of the internal branding programme - An Internal Branding program literally acts as the bridge between business strategy and implementation.

• Format: Paperback
• Language: English
• ISBN: 150750506X
• ISBN13: 9781507505069
• Release Date: January 2015
• Publisher: Createspace Independent Publishing Platform
• Length: 110 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.2" x 8.0" x 10.0"