Intermediaries: The Middlemen

By Mohita Saluja

A broad concept of an intermediary is that it covers all those firms placed between the manufacturer and the customer. Historically, this referred to a traditional channel structure with a vertically... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 365940571X
• ISBN13: 9783659405716
• Release Date: June 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 64 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"