Interfaith Marketing: A Cross-Religious Approach

By Stefan Müller, Katja Gelbrich, Frank Cabano

The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.

• Format: Hardcover
• Language: English
• ISBN: 1032827475
• ISBN13: 9781032827476
• Release Date: November 2024
• Publisher: Routledge
• Length: 330 Pages
• Weight: 1.47 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"