Intercultural communication as a strategy of global marketing: Marketing strategies of McDonald's in India and Saudi Arabia

By Kathrin Gerbe

Essay from the year 2007 in the subject Communications - Intercultural Communication, grade: 1,0, University of Newcastle upon Tyne, course: Language and Cross-Cultural Communication, language:... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3638795365
• ISBN13: 9783638795364
• Release Date: September 2007
• Publisher: Grin Verlag
• Length: 64 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"