Interactive Marketing: Revolution or Rhetoric?

By Christopher J. Miles

Book Overview

This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing.' In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

• Format: Paperback
• Language: English
• ISBN: 1138008826
• ISBN13: 9781138008823
• Release Date: July 2014
• Publisher: Routledge
• Length: 256 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"