Inter-Organizational Culture: Linking Relationship Marketing with Organizational Behavior

By Claudia Antonello, Fabiano Larentis, Luiz Antonio Slongo, et al.

1. Chapter 1 Introduction: Relationship Marketing and Organizational Culture: An Inter-organizational Perspective

1.1 Relationship Marketing and Organizational Culture: Key aspects and findings

1.2 The inter-organizational perspective of organizational culture

2. Chapter 2 Inter-organizational Culture and the Cultural Perspectives

2.1 Perspectives of Integration and Differentiation of Suppliers and Customers

2.2 Perspective of Fragmentation inside Supplier and Customer

2.3 Perspective of Fragmentation originating Inter-organizational Culture

3. Chapter 3 Development of Inter-organizational Culture: The Elements

3.1 Initial Elements

3.2 Intermediate Elements

3.3 Resultant Elements

3.4 Weakening Elements

3.5 Context related to Inter-organizational Culture

4. Chapter 4 Promoting an Inter-Organizational Culture

4.1 Role of Structure, Resources and Processes

4.2 Role of Leadership and Boundary Spanners

4.3 The Importance of Learning and Trust

4.4 The dark side of Inter-Organizational Culture

Chapter 5 Conclusion

• Format: Hardcover
• Language: English
• ISBN: 3030003914
• ISBN13: 9783030003913
• Release Date: December 2018
• Publisher: Palgrave Pivot
• Length: 105 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"