Intelligent Selling: The Art & Science of Selling Online

By Ken Burke

Intelligent Selling: The Art & Science of Selling Online is your resource for proven e-commerce strategies and techniques that improve the customer relationship and build sales. Anyone involved with... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0972287116
• ISBN13: 9780972287111
• Release Date: September 2002
• Publisher: Multimedia Live
• Length: 285 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

impressive. definitely worth it

Enough said...the author is straight forward, frank and detail oriented. Fantastic book for the serious e-businessman/e-businesswoman.

Outstanding!!

Ken Burke is a genius!! His Intelligent system is an icon in e-commerce today. The book focuses around a system Ken developed into an empire that became what we know as MarketLive. Read the book and you'll know the system. This book is a staple in the world of e-commerce. Read it!

Finally, the definitive book about online selling!

Ken Burke's book shows that he really "gets it", which is clearly why his company has built a growing stable of recognizable, national clients who will attest to the success of his Company's MarketLive application, which is driven by the methodologies spelled out in this book. Ken is obviously a dynamic entrepreneur who is sharply focused on providing an e-commerce selling platform that will drive sales results - in the real world, not in theory. A great tool for any firm considering how to increase their online sales.

WOW! A Must Read for E-Commerce Professionals!!

This book is an outstanding, comprehensive guide to online sales strategies. It is full of very practical, real-world strategies to increase conversion rates and average order size while reducing cart abandonment and customer service costs. There are lots of great examples about what works and what doesn't, and useful advice on how to keep your online customers happy and returning for more. Highly recommended!