Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP

By Steven J. Frank

Book Overview

No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.

• Format: Paperback
• Language: English
• ISBN: 110740746X
• ISBN13: 9781107407466
• Release Date: September 2012
• Publisher: Cambridge University Press
• Length: 186 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.4" x 6.7" x 9.6"