Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations

By Tshimanga Kongolo

Book Overview

This book will assist scholars and academics dealing with innovation, branding, and IP issues and will provide both context and guidance to policymakers from the developing world through the success stories. This book will serve as a useful scientific material that will provide an invaluable resource.

• Format: Paperback
• Language: English
• ISBN: 1032241179
• ISBN13: 9781032241173
• Release Date: December 2021
• Publisher: Routledge
• Length: 152 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"