Intellectual Property and Business Competitiveness

By Tom Page

Companies large and small spend huge sums of money developing a particular look and feel to their products. A brand image and reputation which is often reflected in the quality of their products. But... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659155691
• ISBN13: 9783659155697
• Release Date: June 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 52 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"