Integration in the Brand Community

By Luca Casablanca

The study of the relationship between consumers and brand has developed a remarkable speculation over the years. Especially during last decade, it has been delved into the topic of brand communities... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 384540468X
• ISBN13: 9783845404684
• Release Date: July 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 144 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"