Integrated Strategic Communication: Influencing and Changing Public Opinion and Behavior

By Robert J. Ristino

Book Overview

Integrated Strategic Communication (ISC) is a primer on how to influence and win the support of key constituencies and, when required, change public policy vital to an organization's success. It... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1477599622
• ISBN13: 9781477599624
• Release Date: March 2013
• Publisher: Createspace Independent Publishing Platform
• Length: 188 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"