Integrated Marketing Communications (Cim Student Series)

By Tony Yeshin

Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750619236
• ISBN13: 9780750619233
• Release Date: June 1999
• Publisher: Routledge
• Length: 372 Pages
• Weight: 1.65 lbs.
• Dimensions: 10.0" x 0.8" x 7.5"