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Integrated Marketing Communications in Risk and...
Edition Description
Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate...
Edition Details
Format:Paperback
Language:English
ISBN:1793618798
Format: Paperback
Condition:
$
47.51
50 Available
Integrated Marketing Communications in Risk and...
Edition Description
Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate...
Edition Details
Format:Hardcover
Language:English
ISBN:1793618771
Format: Hardcover
Condition:
$
105.00
50 Available
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