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Integrated Marketing Communications in Football
Edition Description
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in...
Edition Details
Format:Hardcover
Language:English
ISBN:0367690578
Format: Hardcover
Condition:
$
190.00
50 Available
Integrated Marketing Communications in Football
Edition Description
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in...
Edition Details
Format:Paperback
Language:English
ISBN:0367690640
Format: Paperback
Condition:
$
55.99
50 Available
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