Integrated Marketing Communication

By Villegas and Dino Villegas

As the world changes, so does the consumer. And, our marketing practices and theories must change accordingly as well. You, just like every other consumer, are attached to your mobile device and have... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1524958840
• ISBN13: 9781524958848
• Release Date: August 2019
• Publisher: Kendall/Hunt Publishing Company
• Length: 116 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.4" x 8.5" x 10.8"