Integrated Marketing Communication: Advertising and Promotion in a Digital World

By Jerome M Juska

This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1138695432
• ISBN13: 9781138695436
• Release Date: October 2017
• Publisher: Routledge
• Length: 250 Pages
• Weight: 1.20 lbs.
• Dimensions: 9.5" x 0.8" x 6.5"