Integrated Marketing Communication: Advertising and Promotion in a Digital World

By Jerome M Juska

Book Overview

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138695440
• ISBN13: 9781138695443
• Release Date: October 2017
• Publisher: Routledge
• Length: 230 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"