Integrated Brand Promotion Management: Text, Cases, and Exercises

By John H. Murphy

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• Format: Paperback
• Language: English
• ISBN: 0757577911
• ISBN13: 9780757577918
• Release Date: January 2012
• Publisher: Kendall Hunt Publishing
• Length: 602 Pages
• Weight: 3.05 lbs.
• Dimensions: 10.5" x 1.5" x 8.3"