Integrated Brand Marketing and Measuring Returns

Book Overview

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

• Format: Paperback
• Language: English
• ISBN: 1349367052
• ISBN13: 9781349367054
• Release Date: August 2016
• Publisher: Palgrave MacMillan
• Length: 181 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"