Intangible Assets

Book Overview

Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.

• Format: Hardcover
• Language: English
• ISBN: 0199256934
• ISBN13: 9780199256938
• Release Date: April 2003
• Publisher: OUP Oxford
• Length: 454 Pages
• Weight: 2.27 lbs.
• Dimensions: 1.4" x 6.6" x 9.5"