Until recently, the performance expectations placed on college athletes rivaled those of their professional counterparts, yet their financial opportunities remained tightly constrained. That era has shifted and today, athletes can finally access a share of the revenue ecosystem and pursue legitimate earning opportunities through private entities. This forward progress leaves endless opportunities and equally many questions to be answered with new complexity and new exposure. Though many resources emerging in the NIL era focus on financial literacy, branding, and marketing strategies for athletes, this book begins at a critical point, as the NIL landscape is taking shape rapidly, legislation is developing, and governing bodies are emerging. It addresses a different but equally important dimension of the NIL landscape: risk management and insurance strategies that protect athletes, families, and organizations from the legal and financial exposures created by NIL opportunities. Thus, we examine how the NIL era transforms not only financial opportunities but also the way athletes build identity, manage risk, and shape their futures beyond the field of play. I wrote this book as a support system for athletes stepping into this expanded economic landscape. Insured to Win is not merely a roadmap for short‐term earnings; it equips athletes to understand the risks that accompany their newfound earning potential, the protections that can safeguard their future.
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