Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry

by Howard C. Kunreuther, Stacey McMorrow, Mark V. Pauly

Book Overview

Insurance is an extraordinarily useful tool to manage risk. When it works as intended, it provides financial protection to individuals and a profitable business model for insurance firms and their... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0521608260
• Release Date: January 2013
• Publisher: Cambridge University Press
• Length: 338 Pages
• Weight: 0.35 lbs.
• Dimensions: 9.0" x 0.9" x 6.0"