Instrumental and terminal personal values

By Francine Veloni Gervazio

Great part of the efforts in international marketing and market segmentation focus on the comprehension and measurement of personal values in different cultures. The participation of the Asian... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639334779
• ISBN13: 9783639334777
• Release Date: February 2011
• Publisher: VDM Verlag
• Length: 120 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"