Instructor's Edition: Internet Marketing: Integrating Online and Offline Strategies

by Mary Lou Roberts

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0759391653
• ISBN13: 9780759391659
• Release Date: March 2007
• Publisher: Atomic Dog Publishing
• Length: 395 Pages
• Weight: 1.95 lbs.
• Dimensions: 0.6" x 8.4" x 10.8"