One of the motivations of writing this book is to help institutions in the US to possibly cope with recent phenomenal structural changes that have occurred in the competitive environments where they are operating. We tried to present the materials in such a way so that it will be easier to read, digest and comprehend with examples. Some of the topics require prior knowledge of econometrics, theory and applied statistics, microeconomics theory, market intelligence, competitive analyses, data mining, SAS programming skills, or research methods and experiences. If you find the discussions in several chapters difficult to follow, we would like to encourage you to look for the answers and more explanations about the topic from various sources. Internet is one of the best places you can start to learn a particular topic which you do not quite understand from reading the materials in this book.
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