Inspiring Innovation: 75 Marketing Tales to Help You Find the Next Big Thing

by Giles Lury

The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria's Secret and AirBnB, you will find out how one size...

• Format: Paperback
• Language: English
• ISBN: 1912555050
• ISBN13: 9781912555055
• Release Date: March 2019
• Publisher: Lid Publishing
• Length: 256 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.7" x 5.1" x 7.8"