
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the say-do gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to...

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the say-do gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to...