Inspiring Cooperation and Celebrating Organizations: Genres, Message Design, and Strategies in Public Relations

By Peter M. Smudde

Book Overview

This book focuses on the importance of public relations genres as categories of discourse: forms with functions that can be applied in ways that add knowledge based on their rhetorical and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 161289058X
• ISBN13: 9781612890586
• Release Date: January 2011
• Publisher: Hampton Pr
• Length: 232 Pages
• Weight: 1.10 lbs.
• Dimensions: 9.0" x 0.8" x 6.3"