Insider's Guide to Demo-Graphic Know-How

By Penelope Wickham

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• Format: Paperback
• Language: English
• ISBN: 155738066X
• ISBN13: 9781557380661
• Release Date: February 1989
• Publisher: Probus Publishing Co.
• Length: 246 Pages
• Weight: 0.80 lbs.
• Dimensions: 9.0" x 6.2" x 1.0"

Customer Reviews

A terrific book for market research

I am a layman who had to research potential markets for businesses. I work for a small business development center and have access to hundreds of printed resources. I have not found a book that is as easy to understand and comprehensive as this book. Highly recommended. Should be a must for any market researcher's library.