Inside Real Innovation: How the Right Approach Can Move Ideas from R&d to Market - And Get the Economy Moving

by Eugene Fitzgerald and Carl J. Schramm

Book Overview

This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the "innovation system" in the United States is failing to work as it once did, and what all parties can do to build a better system for the future.Inside Real Innovation is written by distinguished practicing innovators. They debunk the concept of innovation...

• Format: Hardcover
• Language: English
• ISBN: 9814327980
• ISBN13: 9789814327985
• Release Date: November 2010
• Publisher: World Scientific Publishing Company
• Length: 248 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"