Inside Mexico

By Paula Heusinkveld

The key to successful business and travel in today's Mexico In Mexico, as everywhere, details of etiquette, culture, and protocol can make or break any business or social interaction. This fascinating and informative guide provides everything you need to develop a solid working knowledge of the Mexican people, their unique customs and values, and their distinct world view. You'll learn: * How to talk to superiors and subordinates in the work-place, work with bureaucrats and officials, and schedule meetings * Crucial information on family, gender roles, bureaucracy, religion, time, manners, dress and appearance, meals, work, and leisure * Distinctions between rural and city life * The fine points of body language, socializing, conversing, making friends, dining out, romance, and Mexican humor * Insights into traditional Mexican mores and how they are changing in response to rapid modernization If you are planning to live, visit, or do business in Mexico, here is a reference you cannot afford to be without.

• Format: Paperback
• Language: English
• ISBN: 0471089796
• ISBN13: 9780471089797
• Release Date: December 1994
• Publisher: John Wiley & Sons
• Length: 144 Pages
• Weight: 0.50 lbs.
• Dimensions: 9.0" x 0.3" x 6.0"

Customer Reviews

Excellent Source

I traveled to Mexico with Dr. Heusinkveld as a participant on one of her study abroad trips to the city where she wrote the book. I soon found out that not only is the book a must read for anyone interested in visiting or doing business in Mexico, but that the information that was published over 10 years ago is still very accurate in much of the country. The book is a very easy read and not long at all. Its small size is very deceptive because the book is crammed with information that one should not go without. Do not travel to Mexico without this book.

Most valuable next to Spanish-English dictionary

I love this book, as much for its conciseness and economy of words as well as all the sensitively considered advice and invaluable tips. Though it is a deceptively thin book, it seems to touch on all areas of likely concern to one who visits or moves to Mexico. I wouldn't travel to Mexico without it, now.

Inside Mexico

HIGHLY RECOMMENDED--should be required reading for every American so they have a better understanding of our neighbors to the south. I bought this when I first met my wife who is from Mexico. I found it very enlightening and worth every cent. It's easy to read since it is not in-depth, however, it is still very enlightening. It talks about real Mexico and real Mexicans--not the life and culture that surrounds resorts. It may need to be updated (10 years old) cause the youth in Mexico are greatly influenced by media (TV, movies, etc) today just as American youth are--however, it still provides great insight of where Mexicans are coming from.

There'd be less misunderstanding if more of us read this gem

I've read and re-read this short book, and it has helped me tremendously to understand Mexico and Mexicans. Their culture is different enough from ours that our habits don't always work.For example, in the chapter on manners, the author points out that people often thank shop clerks when leaving a store. I tried this on a recent trip and discovered that it could lead to enjoyable short conversations. Published in 1994, I found it very timely in 2003.