Inside IBM: Lessons of a Corporate Culture in Action

by James W. Cortada

IBM was the world's leading provider of information technologies for much of the twentieth century. What made it so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises?

James W. Cortada--a business historian who worked at IBM for many years--pinpoints the crucial role of IBM's corporate culture. He provides an inside look at how this culture emerged and evolved over the course of nearly...

• Format: Hardcover
• Language: English
• ISBN: 023121300X
• ISBN13: 9780231213004
• Release Date: October 2023
• Publisher: Columbia Business School Publishing
• Length: 480 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.5" x 6.1" x 9.3"