Inoculation-A Promising Proactive Approach in Crisis Communication

By Hua-Hsin Wan

Proactive strategies such as image promotion have received much attention in crisis communication research. The image building approach functions similarly to the supportive treatments in inoculation,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838339800
• ISBN13: 9783838339801
• Release Date: February 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 152 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"