Innovative Strategies in Aviation Management and Marketing

By: Sousa, Bruno Barbosa

The aviation industry is rapidly transforming, driven by technological advancements, consumer expectations, and global sustainability demands. In this landscape, innovative strategies in aviation management and marketing are essential for airlines and airports to remain competitive and resilient. From utilizing data analytics and AI for operational efficiency to implementing personalized digital marketing and enhancing the passenger experience, aviation industries rethink traditional approaches. Further exploration of cutting-edge innovations may reshape the management and promotion of aviation services in a complex, customer-centric environment. Innovative Strategies in Aviation Management and Marketing explores innovative practices, strategies, technologies, and management models that align the aviation industry with global tourism growth and sustainability goals. It examines how aviation can enhance tourism competitiveness through strategic management and marketing innovation. This book covers topics such as global business, sustainability, and air traffic management, and is a useful resource for business owners, aviation engineers, marketers, academicians, researchers, and scientists.

• Format: Paperback
• Language: English
• ISBN: B0G1D5XMZQ
• ISBN13: 9798337349534
• Release Date: November 2025
• Publisher: IGI Global Scientific Publishing
• Length: 478 Pages
• Weight: 1.81 lbs.
• Dimensions: 1.0" x 7.0" x 10.0"