Innovative Pricing Strategies to Increase Profi ts

by Daniel Marburger

According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no "one size fits all" strategy. Some pricing strategies are better suited to some situations than others. Sam's Clubs, owned by Walmart Stores,...

• Format: Paperback
• Language: English
• ISBN: 1606493817
• ISBN13: 9781606493816
• Release Date: August 2012
• Publisher: Business Expert Press
• Length: 154 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"