Innovative Marketing Communications

By Guy Masterman and Emma Wood

Book Overview

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

• Format: Hardcover
• Language: English
• ISBN: 1138129720
• ISBN13: 9781138129726
• Release Date: September 2015
• Publisher: Routledge
• Length: 352 Pages
• Weight: 2.06 lbs.
• Dimensions: 0.8" x 8.0" x 10.0"

Customer Reviews

Incredibly Informative

Masterman and Wood have created a very helpful and informative guide, for both students and event managers, to master innovative communications strategies. The book is a joy to read, and the authors' expertise is both plentiful and easily absorbed. Highly recommended reading.