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Innovative B2B Marketing: New Models, Processes and Theory
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Innovative B2B Marketing: New Models, Processes... 1398604763 Book Cover

Innovative B2B Marketing: New Models, Processes...

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Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.

Innovative B2B Marketing is an essential guide for marketers...

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Format:Paperback
Language:English
ISBN:1398604763
Format: Paperback
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Innovative B2B Marketing: New Models, Processes... 0749480807 Book Cover

Innovative B2B Marketing: New Models, Processes...

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Edition Description

Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced...

Edition Details
Format:Paperback
Language:English
ISBN:0749480807
Format: Paperback
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Innovative B2B Marketing: New Models, Processes... 139860478X Book Cover

Innovative B2B Marketing: New Models, Processes...

By
Edition Description

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.

Innovative B2B Marketing is an essential guide for marketers...

Edition Details
Format:Hardcover
Language:English
ISBN:139860478X
Format: Hardcover
Condition:
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103.10
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