Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities

by Walter W. Wymer Jr.

Book Overview

Part I. Theoretical Developments.-​ Chapter 1. Formulating Effective Social Marketing and Public Health Communication Stategies; Walter Wymer.- Chapter 2. Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program; Simone Pettigrew, Lisa Weir, Mark Williams and Sharyn Rundle-Thiele.- Chapter 3. Digital Innovation in Social Marketing: A Systematic Literature Review of Social Marketing Interventions Using Digital Channels...

• Format: Hardcover
• Language: English
• ISBN: 3319198688
• ISBN13: 9783319198682
• Release Date: October 2015
• Publisher: Springer
• Length: 389 Pages
• Weight: 1.62 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"