Innovations in Communication Theories: The Man Is the Message

By Yanru Chen

Book Overview

Preface to the English edition .- Introduction.- Create knowledge: Graduate education in communication theories and research.- Communication and our spiritual home.- The 3M model of dissemination of beliefs.- Re-defining media functions in China's social development: Mediating between ideal and reality.- The man is the message.- The plight of mass culture: Impoverished abundance.- The one book that changes a life: Creation and communication of literary works.- Create a new man with a pure heart: literary communication.- Ice and fire: Dilemma of the effect or non-effect of contradictory messages.- One flower and the whole springtime: The magic effect of detail in communication.- Secrets of theoretical thinking in communication.- Is there an emperor in the new clothes? Research methods.- The fatalistic path of social scientific thinking.- Frame: The essence that remains despite all changes.- Epilogue.

• Format: Hardcover
• Language: English
• ISBN: 9811584141
• ISBN13: 9789811584145
• Release Date: March 2021
• Publisher: Springer
• Length: 204 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"