Innovation Sucks!: Time to Think Differently

by Alan Watkins and Simon May

Book Overview

Businesses spend billions on innovation with very little to show for their investment or effort. This book challenges some of the 'ingrained truths' of innovation and suggests a different approach.

Innovation is not the creation of a novel idea. It is the successful commercialisation of that novel idea. Rather than starting with a costly, time-consuming problem assessment that seeks to push potential solutions through an innovation funnel,...

• Format: Paperback
• Language: English
• ISBN: 0367681927
• ISBN13: 9780367681920
• Release Date: March 2021
• Publisher: Routledge
• Length: 176 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"