Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership

By Dariush Rafinejad

Book Overview

To succeed in the 21st century, firms must integrate their business, market, technology and resource strategies into a holistic product approach, and match technological innovation to market... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1932159703
• ISBN13: 9781932159707
• Release Date: March 2007
• Publisher: J. Ross Publishing
• Length: 428 Pages
• Weight: 2.00 lbs.
• Dimensions: 1.1" x 7.2" x 10.2"